“Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.
The process of personal branding involves finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them. Ultimately, the goal is to create something that conveys a message and that can be monetized.”
Sounds good right? Lets break this down a bit more...
This method involves creating simple “personalized lead magnet” funnels to build your prospect list.
A lead-magnet is a free giveaway - e.g., an ebook or video training course, or consultancy call - that you offer your prospects in exchange for their contact details. This is one of the most effective ways to build a lead list online.
Personalizing your campaign is often as simple as putting your name and face on the optin page or popup that you use for your giveaway…
This seemingly simple tweak can massively increase engagement with your campaign and thereby boost your conversion-rate - bagging you more leads from the same amount of traffic.
Once your prospects opt in to receive your giveaway, you can automatically follow up with them (via email or Facebook Messenger) with a personal message, to move them along the buying journey.
This method is great for anyone who wants to build an engaged lead list, while also building their personal brand in the process.
Personalized Lead Magnets are particularly effective for professionals who need to build strong personal relationships with clients - where trust, authority and expertise are of paramount importance...
✅ Marketing agencies
✅ Accountants / Legal / Financial consultants
✅ Personal trainers / Nutritionists
✅ Real estate agents
✅ Health / Medical practitioners
✅ Affiliate marketers
Anyone really... 🙂
A personalized lead magnet has a number of advantages over “faceless”, anonymous opt-in campaigns...
🔥 Build your “personal brand”:
First and foremost, putting a name and face on your lead magnets helps build a personal brand. Which is to say - providing your lead magnet contains relevant, helpful content for your audience - it will boost your authority and reputation in your niche; and in turn, increases the trust your prospects have in you. Ultimately, this means you’ll attract new clients and customers, rather than having to chase them - saving you a considerable amount of time & effort in the long-run.
💌 Drive Social Traffic:
Personalized lead magnets are a perfect match for social media. After all, people log into their social accounts to interact with other people - not faceless brands, right? As such, personalized giveaways on social media generate more likes, shares, and comments, akak higher engagement, compared to faceless promotions. Which means you get more eyeballs on your offer (...at no extra cost)
🤑 Boost Conversions:
Last but not least, a personalized lead magnet is more likely to convert your audience - first into leads, and then into buyers. People are naturally drawn to faces, so a personalized campaign will generate more opt-ins for you. But more importantly, people buy from people who they know, like and trust. So by building a personal brand, you’ll also increase the proportion of leads who convert to paying customers...
Its simple. You can have your first personlised optin funnel up and running in just a few minutes.
Lets get right to it...
First up, create your lead magnet (i.e., the freebie you’re putting your name on and giving away in exchange for your prospects’ contact details…)
The following types of lead magnets work well with a personal optin page:
There are 7 parts to creating your call-to-action…
Your headline must...
Here are a few useful and effective headline formulas you can use when creating your headline…
Direct headline (Works well for product pages):
“WAIT! [OFFER: e.g., Get Free Shipping/ 10% Off your first order]”
Unique Value Prop:
“The Only [Product Type] Made Exclusively to [Highly Desirable Outcome or Benefit]”
Social Proof headline (best paired with testimonials):
“Who Else Wants [blank]?”; “Don’t leave yet! Join our 34,098-strong tribe of [profession name]”
“Download Your Free [blank] Now”; “Grab This Free [blank] Now”
All gain, no pain:
“Get the [Rarely Seen But Relevant Adjective] Power of [What Your Product Does] Without [Pain]”
“How to Get [Desired Benefit] in under [Time Period]”
YES/ NO (best with a multistep campaign):
“Would you like [Desired Benefit]?
“Discover The 3 Weird Ways I Get [Benefit]”
Here are a few useful CTA Formulas you can use to formulate your CTA...
Direct command CTA:
“Download Now”; “Subscribe” “Join”
“[Benefit] Now” e.g. “Save 10% OFF Your Order Now”
1st person CTA:
“Send My Free [Blank]”
“Get Instant Access”
Any campaign that is collecting emails needs to be connected to an email autoresponder.
This will allow you to automatically follow up with your leads to convert them into customers.
The final step is putting your campaign live...
If your campaign is a page then your campaign will be automatically hosted by Convoboss. You can keep the page here or publish it to your own domain in several ways (you can check out our knowledge base for full guidance on all the possible pushing options)
If your campaign is a popup, then you'll need to integrate Convoboss by adding our embed code to your website.
If your site is based on WordPress, then this is simply a case of installing our WordPress plugin and entering your Convoboss user ID and Workspace API key into the plugin settings.
If you use any other platform, then you simply need to copy the Convoboss embed code and paste it somewhere before the closing </body> tag in your website's source code and you're done.
In any event, you'll find both of these options via Workspace Settings > Installation, within your Convoboss account.
Once you’ve created your opt-in page or popup, your remaining task is to get eyes on your campaign…
To do this you can:
Time to address the elephant in the room:
Creating valuable content that people are willing to give away their email for is time-consuming and hard...
Which is why we created the:
Take the heavy-lifting out of building your brand and list - by putting your name on our ready-made premium content:
In just a few clicks you can rebrand and personalise any of our "Growth Hacks"
You're reading one right now... but, in general, all our Growth Hacks are bite-sized, actionable methods for growing any business online…
🔥 How to create the perfect offer in under 30 minutes with the Perfect Offer Formula
🔥 How to get new customers every month like clockwork, with the Facebook Birthday Method
🔥 How to reduce website abandonment with Dynamic Exit Offers
🔥 How to generate email leads by sharing content on social media, with the Content Infiltration Growth Hack
🔥 How to build your list and boost your authority with Personalized Lead Magnets
And much more…
You can start with this one by clicking the button at the bottom of the page 😎
Step 1: Rebrand all our marketing guides (aka Growth hacks) as your own and instantly position yourself as an authority... high quality, personalised content in seconds instead of weeks
Step 2: Grow your list with ready-to-use (and personalized!) opt-in templates for each lead magnet.