What is the “Content Infiltration” hack?

This method involves adding your own call-to-action overlays to content you share on social media…

So that when people click on a link to read the article, they also see your call-to-action.

You can use this method to drive traffic to your website or sales page, or generate email and Messenger leads right from the page you share…

Sounds cool, right?

Who is this for?

Pretty much everyone! 

This method works for any business that can use online content to attract potential customers…

• Marketing consultants/agencies – share articles about different marketing tips/methods 
• Gyms/personal trainers – share articles about exercise and nutrition
• Real estate agents – share articles about selling/buying a home

I could go on... but whatever your niche, there’s bound to be plenty of good content already out there.

All you need to do is make 1 small change to your workflow and you can be sharing all the content you normally would…

But this time you’ll also be driving traffic or generating leads to help grow your business 🤠

Why does it work?

Content marketing is one of the most effective ways to acquire new customers online.

Whether you’re running an e-commerce store, blog, local business, international brand or any other type of business with an online presence,

…high-quality content attracts potential customers, positions you as an authority, and helps sell your products and services.

In fact:

However, churning out engaging, original content on a consistent basis is hard, time-consuming, and draining… 

So unsurprisingly:

The Content Infiltration Growth Hack solves this problem – by letting you tap into the benefits of content marketing, but without the burden of having to create all the content yourself.

This is because you can use high-quality, trending content that’s already published on the web to attract potential customers, and then convert them into leads with your call-to-action overlay…

In other words, this method gives you a genuine “short-cut” to generating targeted leads for your business – without all the hard work 🥳

You can use this method to instantly “piggy-back” on the content published by trusted brands, such as…

So, how do you set it up?

Lets quickly run through the method.

First up you'll need to create a couple of call to actions (don’t worry, I've included some links below to some done-for-you CTA templates)

STEP 1 – Decide on your call to action (CTA)

Your CTA can be literally anything you like – but there are a few key things to keep in mind to achieve the best results:

• Relevance: first and foremost, your CTA should be related to the content you share, so that it attracts the right audience.
  
  Suffice to say, if the content on the page you share is not relevant to your call-to-action, your conversion rates will suffer.
  
  The more specific you can be, the better.
  
  If you’re sharing content about the health benefits of coconut oil, for example, and your CTA is about 5 tips to lose more weight this summer, then you may get the occasional conversion.
  
  But if your CTA is about 10 easy recipes to add coconut oil to your diet, then this highly targeted message – which solves a problem immediately related to the article in question – is far more likely to convert.

• Type of CTA: secondly, consider what type of CTA you want to include – i.e., what action do you want your prospects to take.
  
  Do you want them to opt-in to your email list, connect with you on FB Messenger, register for a webinar, click through to your website, join your Facebook group, etc..? 
  
  You can always split test this too 🤓

• Value: thirdly, you need to make sure you’re offering your prospects something of real value – a genuine incentive to take action.
  
  The best way to offer value is to provide an extra solution to a problem highlighted in the content.
  
  So, for example, if you’re sharing an article on exercise routines people can practise at home, you could offer a video demo of the routines to provide extra value.

• Design: last but not least, you need to make sure your design stands out, so that people notice your CTA in the first place, right?
  
  With Convoboss’s drag-and-drop builder you can customise your designs with videos, images, countdown timers, animations, and more…
  
  Don’t go too crazy though: you want your call-to-action to be noticed, but not be so obtrusive that it just gets in the way of the article and annoys people.

STEP 2 – Create your call to action (CTA)

An effective call to action should go without saying.

Here are a few tips:

• Keep it short – space is limited in your popup, so keep the CTA short and snappy.

• Duplicate the CTA – use both the main text and the button text to reinforce your CTA.

• Create a sense of urgency – even just adding the words “now” or “today” to the end of your CTA can have a positive effect on conversion rates.

• Use negative language – Surrounding your CTA with negative language, especially in the format of a question, can be highly effective.  Used well this taps into a visitor’s fears or frustrations with their current situation.  e.g. “Sick of losing out on profits?“, “Confused how to grow your business on Facebook?“

• Make your CTA personal – making it so that your readers feel you can solve their problem with your product and service is essential.  Use words like You/Your and Me/My to emphasise this personal connection e.g. “Grow your profits today“, “Get my free ebook now“.

• Emphasise loss –  Instead of presenting something as a gain, you’re more persuasive if you frame it in terms of what you could lose if you don’t act.  For example, rather than “You could gain 100 sales a day if you do x” try “You’re losing 100 sales a day by not doing x”.

And remember, social media marketing should be engaging, and these kinds of campaigns are perfect opportunity to experiment with different angles, humour, etc…

STEP 3 – Choose a template to get started

To get you started, here are some ideas for different calls-to-action you can try.

I’ve also included templates for each one, so you can put them straight into action with just a few minor tweaks.

🤗

🤑

📰 🗞

👩‍🔬

Of course, you don’t have to use any of these templates. The beauty of this method is that any popup (modal or fullscreen) will work, so feel free to choose any of the 100s of templates Convoboss provide.

STEP 4 – Integrate your autoresponder

Once you’ve created your call to action, the next step is to integrate your autoresponder.

This will allow you to automatically follow up with your leads to convert them into customers.

Obviously if you’re promoting an offer directly instead of collecting leads then you can skip the step!

In your Convoboss account, head to Workspace Settings > Integrations and then select the autoresponder(s) you want to connect.  Then just follow the on-screen instructions.

This part is pretty self explanatory, although you obviously need to take the time to properly set up your autoresponder first. So make sure you’ve done things like created a list, written your first follow up email, etc… first before going any further.

Convoboss integrates directly with many autoresponders and the setup of each different one is different and beyond the scope of this guide. Our support team can help point you in the right direction if you get stuck on this step.

Assuming your autoresponder is now connected and ready to go, just head back and edit your CTA campaign, click on your opt-in form, and then from the dropdown menu in the right side settings panel you'l be able to select your autoresponder and choose the email list you want to add people to.

STEP 5 – Add Convoboss’s iQueue browser extension to your web-browser.

This will allow you to share any webpage you’re on with your call-to-action added – in literally just a few clicks…

To do this, simply head to Workspace Settings > Installation within your Convoboss account, and then drag-and-drop the “Share Browser Integration” onto your web browser’s bookmarks bar (don’t forget to enable your bookmarks bar if its hidden)

STEP 6 – Start sharing!

When you see an article you want to share… simply click on the Speedleads bookmarklet in your browser.

A popup window will appear with the link of the current page already populated and ready to share.

All you need to do is select the CTA you want to show when someone visits the page you're sharing, then hit “Save”.

And that’s it!

You have just generated a special link to the page you're on with your CTA attached, ready to share wherever you like…

Obviously this works great as a minor addition to your usual workflow of sharing useful articles as and when you read them.

Advanced steps to automate your social sharing

To get the most out of your content marketing, it’s a good idea to create a Categorised Content Calendar…

This allows you to automatically post a variety of content across your social media pages at regular intervals – thereby generating traffic and leads on autopilot. 

An active social media presence also helps establish your brand as a source of authority, and an active page/profile inspires so much more confidence and trust in your business than an inactive one.

It takes a little upfront effort to create, but you’ll save a lot of time and money in the long run. 

Here’s how to set it up… 

1. Connect your Social Media Accounts to Convoboss.
   
   To automate your social sharing, the first step is to connect your social accounts (Facebook, Twitter, LinkedIn).
   
   In your Convoboss account, head to Workspace Settings > Integrations and then choose the accounts you want to connect.
   
   You can authorise the social integrations is just a couple of clicks each 😀

2. Create your Content Categories.
   
   Now consider the types of content that you want to share with your audience across your social channels.
   
   For example, you can group your content into things like: blog posts, articles, tips, photos/ images, inspirational quotes, questions, promotions, etc…
   
   This will make it easy to plan a balanced, varied social media feed.
   
   Each category will have its own queue and posting schedule that you can manage with our intuitive visual calendar…

3. Create your Content Schedule.
   
   Next, drag and drop your categories to build a balanced, and varied, weekly content calendar.
   
   You only have to create this schedule once; then you simply need to add content to your categories to get automatically posted at the right time…

4. Start adding content to be auto-posted.
   
   When you see an article you want to share…simply click on the iQueue bookmarklet icon, select the category and the call-to-action you want to add, then add your content to the queue.
   
   Your link will then be auto-scheduled and shared according to your pre-defined content calendar. 

To get the ball rolling I’d recommend doing the following few steps to fill out 1-2 months of scheduled content in just a couple of hours:

• Make a list of 30 of the best content blogs in your niche and add them to a spreadsheet.

• Grab the url to a couple of posts from each blog (make sure they’re evergreen content that will still be as relevant in 2-3 months).

• Spend a few hours writing a couple of different intros for each post and then add these into the iQueue scheduler.

In the space of a couple of hours you’ve just queued up months of high value content to be posted to Facebook/Twitter/LinkedIn which contains your call to action.

Bonus Hack 1: Invisible retargeting

The ultimate in stealth marketing…

Perhaps you don’t want to add an actual CTA to the content you’re sharing, but you do still want to put that content to good use by tracking who engages with the content. This is made possible thanks to the all powerful retargeting pixel.

Attaching retargeting pixels to your campaigns allows you to build audiences of the people who are consuming the content you share.  You can then advertise to these audiences at a later date.

Taking this to the next level you can even build different custom audiences based on the different types of content you share, allowing you to really hone in on those most likely to convert.

Using this campaign is super-straightforward.

All you need to do is fire up the “Invisible campaign” popup template, and add your retargeting code to it like shown below.

Bonus Hack 2: The incomplete list hack

Here’s a clever trick we’ve also used when adding CTAs to list based posts.

If you don’t know what a list post is, you’ll almost certainly have seen them.  

They’re some of the most popular types of content around (and also some of the easiest to create).  

Examples include:

10 best off-the-beaten-track destinations to visit in 2016

7 software tools every content marketer shouldn’t be without

Let’s say we want to share the latter post with our audience.  Lets also assume Convoboss wasn’t on the list (shock horror!)

In this case we can setup a quick campaign linking to the Convoboss homepage. And the content for our post may look something like this:

The basic formula goes something like this:

Feel free to experiment with this format.  It’s highly effective! 🙂

Bonus Hack 3: Hashtags and Mentions

Hashtags and mentions are a great way to expand your reach and increase brand awareness beyond your existing followers.  For a basic intro to this topic see here.

Mentioning the source of your content and also a few relevant hashtags is a great way to increase both engagement and the number of people seeing your posts.  

I’d recommend adding at least one hashtag to each post and also mentioning the source article’s author where possible.  Here’s why…

1. Hashtags are searchable and clickable on both Facebook and Twitter, so using a trending or popular hashtag can mean that many more people will see your post.
2. Mentioning the original author of the post, means they will get a notification, and if you are lucky they may even like/retweet/share it.
3. Both hashtags and mentions can help build your brand credibility and generate engagement.  This can lead to other benefits as shown in the example below…

Here’s a recent tweet we made where we mentioned the author of the tweet

In this case it was another software company Close.io.  

Their customers may also be interested in our services and there is no direct competition, so I had no problems in including the mention.

Not only did Close.io like and retweet the post, I also received this email a couple of days later:

Cool right?

The founder of Close.io wants to write a guest post for the Convoboss blog.  

Didn’t see that one coming!

Closing thoughts

Adding the Content Infiltration Hack to your content marketing strategy is pretty much a no-brainer – because you’re likely already doing 99% of the work for this… 

You already spend a lot of time browsing the best articles in your niche, right? 

These are the same articles your potential customers are reading too. 

So you know they have the power to:

• Drive traffic to your webpages,
• Engage your audience, and
• Pre-sell your products and services…

All you need to do is take a few seconds to share them with your call-to-action added…

So what are you waiting for? 🙂